Most organizations (83%) believe it’s important to develop leaders at every level of the company. Yet just 5% of businesses have implemented leadership development at all levels.
Want to become one of the elite 5% and gain your competitive edge?
Your Team already has 85% of what they need to succeed. I help you find the rest to take you to new levels.
We're the ONLY Leadership Certification developed by an Award-winning female Leader in the Construction and Housing Industry.
Throughout your leadership development journey, I guide you to:
- Live into the 6 Leadership Attributes, the 5 requirements of a successful Culture to build a team of strong leaders.
- Redefine what you want success to be.
- Identify the goals that are most aligned with your priorities and business.
- See how you get in your own way to sabotage your goals
- Implement the tools to get out of your own way going forward to open up new doors of opportunity.
- Become a more confident, capable leader communicating at a high level.
- Save time and work far more efficiently…without sacrificing yourself.
"I built a successful, vertically integrated company from $0 to $85m in 12 years. Let me help you." -Michelle
Industry Awards
Recognition
Women in Business Award, Triangle Business Journal 2014
40 Under 40 Award, Triangle Business Journal 2014
Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County

The Strive Coaching Philosophy
Strive Leadership Development helps companies develop their leaders. We specialize in Leadership coaching and online training courses including self-paced; live workshops and One-on-One mentorship to build strong Leaders for higher performing organizations.
Accountability + Empowerment = A No-Nonsense Business Partner
Strive is here to help you ensure that the foundation you have built for today will stand the test of time, the economy and all the unexpected’s of tomorrow.
Our philosophy is rooted in simplicity: We’re not about trying to change others (or the company) or to change life situations with the stroke of a magic wand. Rather, we empower our clients with the practical success strategies they need to live (and thrive) starting right where they’re at, right now.
A Glimpse into the “WHY” Behind our STRIVE Leadership Training
strive :: to devote serious effort, energy and synergy in order to achieve a goal
Michelle’s background as a successful female entrepreneur developing a multimillion dollar company in the housing & construction industry makes her uniquely suited to be your strategic growth partner.
Developing managers who are already great into FIERCE, empowered, and highly functional leaders cultivates a whole community that will be defined as the same. A win-win strategy!h

The Executive Coaching Impact
Executive coaching has proven, lasting benefits. The International Coaching Federation (ICF) found a:
70 %
boost to individual performance
What that looks like:
- Greater ability to achieve your goals
- More effective communication
- Greater satisfaction levels in work & life
50 %
advancement in team performance
What that looks like:
- More meaningful conversations
- Deeper levels of collaboration
- Higher performing workplaces
48 %
improved organizational performance
What that looks like:
- Better employee retention rates
- Customers that become raving fans
- Overall, a better bottom line
What Our Clients Say...
"Folks of my generation didn't grow up being told how great we were all the time (deserved or not) so it hasn't always been that easy for me to tell someone how great I think they are. But I have the utmost respect for Michelle and what she managed to do with our company. To start building a business, and in a very short time making it such a success that the nation's number one builder wanted it to be a part of their success as well."
- Len
"Through the Master the Model Course, I've become more aware of how my thoughts influence the outcomes. I worked on trying to control my thoughts, which fuel my actions and results. Changing your mindset a little bit is amazing, what it will do to your positivity and outlook on certain items is incredible! It lends you to being more successful going through that process."
- Jon
"If there is one thing I have learned from Michelle, it's how to adapt to change. Embrace the good, the bad and the ugly of it and make the best of it! And you will always come out on the other side, stronger!"
- Sharon
"I love Michelle's ability to assess all sides of a dilemma and problem to come up with a solution. I have learned so much and its so nice to have leadership that does not "block the path" from those who have a desire to absorb knowledge."
- Tracey
"Start with the Time Management piece. Once you have your weekly meetings, you get pulled in all different directions. It's great to now have the ability to calendar my time. On Sundays, before the busyness of the week, I take time to plan while being intentional about what I want to accomplish that week."
-Sean
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A Message from Strive Founder, Michelle Simms-Reiter
I built a company from nothing, zero to 54 people, $85m rev per year and 300 homes per year in my market, in the great recession.
I did this without ever having done it before, not being able to pay top dollar for talent, not having the same resources as my competitors and without much help.
I had to figure things out on my own. There were times I nearly failed – I thought we were done and would be closing our doors.
I want to spend the next year with you to support you through all that it takes to get the results you want (& deserve) in your life.
What did I love most about building my company? It was also a people building company.
I have created this Program to be both financially and physically achievable to anyone who is in Management and Leadership in any industry.
Whether you are the decision maker for your organization or a Leader to become certified (or both), this Program is a no-brainer.
Quite simply, there is nothing like it out there – and it will return your investment in your first month alone.
I am confident that I can guide you – and your team – to achieve higher levels of excellence (and have fun doing it).
As I like to say, “Give me your managers, and I’ll return FIERCE Leaders!”
